THE OLD WAY

 

Enterprises are great at incremental improvements in their markets, but it is very hard to build significant new business lines or ward off competition coming from disruptive startups.

Identity dogmas are hard to shake

Yahoo had a profitable media and advertising business. In their more recent turnaround efforts, even though they tried to re-brand aggressively as a mobile first company, it was hard to shake off the dogma of being a media and advertising business. 

Desperation, not necessity, is the mother of invention

Startups are constantly in a near-death mode, which gives them an inherent desperation to build products that are minimal, viable and often catering to the bottom end of the market. It is extremely hard to create this desperation inside a large enterprise.

BIG TEAMS TURN SLOWLY

 

PROCESS DOES NOT DRIVE DESPERATION

 

CONTRARIAN IDEAS ARE NOT ENCOURAGED

Rajiv Salimath