Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
Small startups beat large enterprises in building disruptive new businesses
We use the principles of Disruptive Innovation with our platform of leading startups to build market busting new businesses for our clients.
These new businesses typically target the low end of the market with a disruptive trajectory and scale up to the high end of the market.
