The Skinny

Retail fashion brands are under pressure

Retail fashion brands are under pressure from online-only brands, fast-fashion and shrinking of the retail market. While smart marketing campaigns can get some incremental improvements, a truly disruptive approach is necessary to rejuvenate retail fashion companies.

This provides a unique opportunity for Awfis to help transform retail fashion stores.

Awfis Retail - The Disruptive Solution

Awfis should build a Retail solution - Awfis Retail - that transforms retail fashion stores in malls to hybrid coworking and networking centers.

Awfis would operate these centers, bring in foot traffic into the centers and increase the sales of the retail brand, and in return take a revenue share.

Digital and Physical Solution

Awfis Retail will be both a digital and physical solution that enables people to discover, share and take part in events, networking opportunities and space offerings in Awfis Retail centers.

Fashion brands have been fighting the threat from online-only brands and lower end fast fashion brands with marketing campaigns, improved merchandizing, closing down stores, reduced pricing, increased advertising and other incremental steps.

But in order to turn around a fashion brand, a truly disruptive solution is necessary or else its an uphill battle to get the market excited, leading to a slow path of diminishing returns.

From our experience having prepared strategies for some leading fashion brands, they are ready for disruptive solutions.

Hybrid Coworking

Community worth taking pride in

Awfis Retail can piggyback on Awfis’s current community offerings to give new members access to various professionals in the community. The members can work together or interact with the community in Awfis Retail spaces.

Networking Centres

Awfis members will visit the brand’s stores to network, connect, attend events relevant to their job, seek advice from members, design products together and much more.

This will drive new and repeat foot traffic to the participating stores.

Connect with Stylists

Members can connect with stylists, bloggers and merchandizers who can help them dress for success in their professional lives.

Personalized Styling

Members get fashion advice from the stylists on how to dress for the moments in their daily professional lives that help them progress.

Client dinners. Angling for a promotion. Freedom to think creatively. Winning the boss’s confidence to get the next assignment. Making an impression with an investor at a pitch meeting. Showing the new client your personality. Members can get advice on these and much more.

Dress for success

Stylists put together packages for members based on chatting about how to help them succeed at their current job.

The retail brand becomes deeply embedded in the member’s journey towards professional success.

Make the brand’s stores as a physical extension of the digital tools offered by Awfis Retail.

Members will visit the brand’s stores to network, connect, attend events relevant to their job, seek advice from members, design products together and much more.

Going to the brand’s stores should become a key part of using the tools in real life for the members. If we succeed in this it will create a loyal and recurring foot traffic to the stores and increase the sales in the stores.

Assumptions - per store numbers

Revenue Opportunity

Revenue Share with the Retail Stores

We think that the focus has to be how Awfis Retail can more foot traffic and higher sales for the retail brand. If this premise is proven successfully, then Awfis will be able to keep all/majority of the subscription revenues.